| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | NEW and Improved GBP Monthly Small Market Level (Population Under 250K) | Completion | Start Date | Notes | Links |
2 | Month 1 Local SEO Strategy, Local and Niche Signals, and Brand Foundation | ||||
3 | Local SEO Strategy | ||||
4 | Verify GMB Access & Create Campaign Drive Folder | ||||
5 | Verify NAP Consistency (Supplied, GMB, & Website) | ||||
6 | Location Page Audit | ||||
7 | Perform Melissa Data Check on Address and Note Any Discrepancies | ||||
8 | Audit Name for Possible Issues | ||||
9 | Audit Address for Possible Issues | ||||
10 | Audit Phone for Possible Issues | ||||
11 | Gather GMB Links and URLs | ||||
12 | Create Local SEO Strategy | ||||
13 | Check for Duplicates and Possum | ||||
14 | GMB Category Research | ||||
15 | GMB Category Updates | ||||
16 | Baseline Visibility Report | ||||
17 | Add To Local Viking, Setup Tracker & Reporting (If Applicable) | ||||
18 | Setup Local Keyword Rank Tracker | ||||
19 | Local Audit Video | ||||
20 | Content Creation | ||||
21 | (10) Write GMB Posts for M2 | ||||
22 | Write Custom GMB Description for M2 | ||||
23 | Write GMB Site Content for M2 | ||||
24 | Website Local Optimization | ||||
25 | Location Page Optimization | ||||
26 | Local and Niche Signals | ||||
27 | (20) Image Optimization and GeoTagging | ||||
28 | Niche Citation Building | ||||
29 | (5 Hrs) Custom Signals | ||||
30 | PDF, E-Doc, and Image Sites | ||||
31 | Local Article Submissions | ||||
32 | Premium Local Press Release | ||||
33 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
34 | |||||
35 | (10) Create and Optimize Geo-Network | ||||
36 | Brand Foundation | ||||
37 | Submit to Data Aggregators (45 to 60 days for reports) | ||||
38 | (25) Create and Optimize Social Essentials Accounts | ||||
39 | (25) Create and Optimize Social Fortress Accounts | ||||
40 | (50) Create and Optimize Social Ultimate Accounts | ||||
41 | Signal Boost | ||||
42 | Submit Link URLs to Indexers | ||||
43 | |||||
44 | Month 2 GMB Listing Optimization, Niche Signals, and Brand Boost | ||||
45 | Content Creation | ||||
46 | |||||
47 | (10) Write GMB Posts for M3 | ||||
48 | GMB Listing Optimization | ||||
49 | |||||
50 | GMB Listing Optimization | ||||
51 | GMB Description Posting | ||||
52 | |||||
53 | (10) Optimize GMB Services | ||||
54 | GMB Site Optimization | ||||
55 | (10) Schedule and Publish GMB Photos and Posts | ||||
56 | (20) GMB Photo Optimization | ||||
57 | (5) GMB Q&A's | ||||
58 | (5) GMB Review Responses | ||||
59 | Local and Niche Signals | ||||
60 | (10) Image Optimization and GeoTagging | ||||
61 | (5 Hrs) Custom Signals | ||||
62 | PDF, E-Doc, and Image Sites | ||||
63 | Local Article Submissions | ||||
64 | (10) Create and Optimize Niche Network | ||||
65 | Brand Boost | ||||
66 | |||||
67 | 2X (40) Brand Authority Links | ||||
68 | (66) Essential Business Citations with GPS Listings | ||||
69 | (50) Secondary Citation Creation | ||||
70 | Yelp Optimization (Domain Email Required to Claim) | ||||
71 | Crunchbase Optimization (Domain Email Required to Claim) | ||||
72 | Bing Places - Claim and Set-Up | ||||
73 | Waze Business Submission | ||||
74 | AngelList Company Profile Submission | ||||
75 | Monster Profile - Claim and Optimize | ||||
76 | Eventbrite Profile and Event Link | ||||
77 | Signal Boost | ||||
78 | Submit Link URLs to Indexers | ||||
79 | |||||
80 | Month 3 Local Maps Boost and Custom Signals | ||||
81 | Content Creation | ||||
82 | (10) Write GMB Posts for M4 | ||||
83 | GMB Listing Optimization | ||||
84 | |||||
85 | (10) Schedule and Publish GMB Photos and Posts | ||||
86 | (10) GMB Photo Optimization | ||||
87 | (5) GMB Q&A's | ||||
88 | (5) GMB Review Responses | ||||
89 | Local and Niche Signals | ||||
90 | |||||
91 | (10) Image Optimization and GeoTagging | ||||
92 | (5 Hrs) Custom Signals | ||||
93 | PDF, E-Doc, and Image Sites | ||||
94 | Local Article Submissions | ||||
95 | |||||
96 | Local Maps Boost | ||||
97 | DR30+ Branded Guest Post with Map Embed | ||||
98 | (5hrs) Custom Signals | ||||
99 | (3) Top Ranking Listing Service | ||||
100 | Do-Follow News Release w Map Embed | ||||
101 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
102 | Signal Boost | ||||
103 | Submit Link URLs to Indexers | ||||
104 | |||||
105 | Month 4 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
106 | Local SEO Strategy | ||||
107 | Quarterly Local SEO Strategy | ||||
108 | Content Creation | ||||
109 | (10) Write GMB Posts for M5 | ||||
110 | GMB Listing Optimization | ||||
111 | (10) Schedule and Publish GMB Photos and Posts | ||||
112 | |||||
113 | (10) GMB Photo Optimization | ||||
114 | (5) GMB Q&A's | ||||
115 | (5) GMB Review Responses | ||||
116 | Local and Niche Signals | ||||
117 | (10) Image Optimization and GeoTagging | ||||
118 | (5 Hrs) Custom Signals | ||||
119 | PDF, E-Doc, and Image Sites | ||||
120 | Local Article Submissions | ||||
121 | (10) Geo Network Posts | ||||
122 | |||||
123 | (10) Niche Network Posts | ||||
124 | Third Party Verification Listings | ||||
125 | Apple Maps | ||||
126 | 411 | ||||
127 | Express Update | ||||
128 | Brand Boost | ||||
129 | |||||
130 | 2X (40) Brand Authority Links | ||||
131 | Signal Boost | ||||
132 | (10) Private Network Links to Brand Docs | ||||
133 | Submit Link URLs to Indexers | ||||
134 | |||||
135 | Month 5 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
136 | Content Creation | ||||
137 | (10) Write GMB Posts for M6 | ||||
138 | GMB Listing Optimization | ||||
139 | (10) Schedule and Publish GMB Photos and Posts | ||||
140 | (10) GMB Photo Optimization | ||||
141 | (5) GMB Q&A's | ||||
142 | (5) GMB Review Responses | ||||
143 | Local and Niche Signals | ||||
144 | (10) Image Optimization and GeoTagging | ||||
145 | (5 Hrs) Custom Signals | ||||
146 | |||||
147 | PDF, E-Doc, and Image Sites | ||||
148 | Local Article Submissions | ||||
149 | Local Video Optimization | ||||
150 | YouTube Local Optimization | ||||
151 | YouTube Local Video | ||||
152 | YouTube Local Post and Shares | ||||
153 | Stacked Signals | ||||
154 | Google Authority Stack | ||||
155 | Do-Follow News Release | ||||
156 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
157 | Signal Boost | ||||
158 | (10) Social Power-Up Links | ||||
159 | (10) Citation Power-Up Links | ||||
160 | |||||
161 | Submit Link URLs to Indexers | ||||
162 | |||||
163 | Month 6 AP News Publication, Local News of Interest, and Custom Signals | ||||
164 | Content Creation | ||||
165 | (10) Write GMB Posts for M7 | ||||
166 | (3) Local Points of Interest for M7 | ||||
167 | (1) Local News of Interest for M7 | ||||
168 | GMB Listing Optimization | ||||
169 | |||||
170 | (10) Schedule and Publish GMB Photos and Posts | ||||
171 | (10) GMB Photo Optimization | ||||
172 | (5) GMB Q&A's | ||||
173 | (5) GMB Review Responses | ||||
174 | Local and Niche Signals | ||||
175 | (10) Image Optimization and GeoTagging | ||||
176 | (5 Hrs) Custom Signals | ||||
177 | |||||
178 | PDF, E-Doc, and Image Sites | ||||
179 | Local Article Submissions | ||||
180 | Brand Boost | ||||
181 | AP News Brand Feature or Local Newspaper Link | ||||
182 | Signal Boost | ||||
183 | Submit Link URLs to Indexers | ||||
184 | |||||
185 | Month 7 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
186 | Local SEO Strategy | ||||
187 | Quarterly Local SEO Strategy | ||||
188 | Content Creation | ||||
189 | (10) Write GMB Posts for M8 | ||||
190 | GMB Listing Optimization | ||||
191 | (10) Schedule and Publish GMB Photos and Posts | ||||
192 | (10) GMB Photo Optimization | ||||
193 | (5) GMB Q&A's | ||||
194 | |||||
195 | (5) GMB Review Responses | ||||
196 | Website Local Optimization | ||||
197 | Add Local Points of Interest and News of Interest | ||||
198 | Local and Niche Signals | ||||
199 | (10) Image Optimization and GeoTagging | ||||
200 | (5 Hrs) Custom Signals | ||||
201 | |||||
202 | PDF, E-Doc, and Image Sites | ||||
203 | Local Article Submissions | ||||
204 | (10) Geo Network Posts | ||||
205 | |||||
206 | (10) Niche Network Posts | ||||
207 | Brand Boost | ||||
208 | 2X (40) Brand Authority Links | ||||
209 | Signal Boost | ||||
210 | (10) Private Network Links to Brand Docs | ||||
211 | Submit Link URLs to Indexers | ||||
212 | |||||
213 | Month 8 Local Maps Boost and Custom Signals | ||||
214 | Content Creation | ||||
215 | (10) Write GMB Posts for M9 | ||||
216 | GMB Listing Optimization | ||||
217 | (10) Schedule and Publish GMB Photos and Posts | ||||
218 | (10) GMB Photo Optimization | ||||
219 | (5) GMB Q&A's | ||||
220 | (5) GMB Review Responses | ||||
221 | Local and Niche Signals | ||||
222 | (10) Image Optimization and GeoTagging | ||||
223 | |||||
224 | (5 Hrs) Custom Signals | ||||
225 | PDF, E-Doc, and Image Sites | ||||
226 | Local Article Submissions | ||||
227 | Local Maps Boost | ||||
228 | DR30+ Branded Guest Post with Map Embed | ||||
229 | (5hrs) Custom Signals | ||||
230 | (3) Top Ranking Listing Service | ||||
231 | Do-Follow News Release w Map Embed | ||||
232 | |||||
233 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
234 | Signal Boost | ||||
235 | Submit Link URLs to Indexers | ||||
236 | |||||
237 | |||||
238 | Month 9 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
239 | Content Creation | ||||
240 | (10) Write GMB Posts for M10 | ||||
241 | GMB Listing Optimization | ||||
242 | (10) Schedule and Publish GMB Photos and Posts | ||||
243 | (10) GMB Photo Optimization | ||||
244 | (5) GMB Q&A's | ||||
245 | (5) GMB Review Responses | ||||
246 | Local and Niche Signals | ||||
247 | (10) Image Optimization and GeoTagging | ||||
248 | (5 Hrs) Custom Signals | ||||
249 | PDF, E-Doc, and Image Sites | ||||
250 | Local Article Submissions | ||||
251 | Local Video Optimization | ||||
252 | YouTube Local Optimization | ||||
253 | YouTube Local Video | ||||
254 | YouTube Local Post and Shares | ||||
255 | Stacked Signals | ||||
256 | Google Authority Stack | ||||
257 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
258 | |||||
259 | |||||
260 | Signal Boost | ||||
261 | (10) Social Power-Up Links | ||||
262 | (10) Citation Power-Up Links | ||||
263 | Submit Link URLs to Indexers | ||||
264 | |||||
265 | Month 10 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
266 | Local SEO Strategy | ||||
267 | Quarterly Local SEO Strategy | ||||
268 | Content Creation | ||||
269 | (10) Write GMB Posts for M11 | ||||
270 | GMB Listing Optimization | ||||
271 | (10) Schedule and Publish GMB Photos and Posts | ||||
272 | (10) GMB Photo Optimization | ||||
273 | |||||
274 | (5) GMB Q&A's | ||||
275 | (5) GMB Review Responses | ||||
276 | Local and Niche Signals | ||||
277 | (10) Image Optimization and GeoTagging | ||||
278 | (5 Hrs) Custom Signals | ||||
279 | PDF, E-Doc, and Image Sites | ||||
280 | Local Article Submissions | ||||
281 | (10) Geo Network Posts | ||||
282 | (10) Niche Network Posts | ||||
283 | Brand Boost | ||||
284 | 2X (40) Brand Authority Links | ||||
285 | Signal Boost | ||||
286 | (10) Private Network Links to Brand Docs | ||||
287 | Submit Link URLs to Indexers | ||||
288 | |||||
289 | Month 11 Local Maps Boost and Custom Signals | ||||
290 | Content Creation | ||||
291 | (10) Write GMB Posts for M12 | ||||
292 | GMB Listing Optimization | ||||
293 | (10) Schedule and Publish GMB Photos and Posts | ||||
294 | (10) GMB Photo Optimization | ||||
295 | (5) GMB Q&A's | ||||
296 | (5) GMB Review Responses | ||||
297 | Local and Niche Signals | ||||
298 | (10) Image Optimization and GeoTagging | ||||
299 | (5 Hrs) Custom Signals | ||||
300 | PDF, E-Doc, and Image Sites | ||||
301 | Local Article Submissions | ||||
302 | Local Maps Boost | ||||
303 | |||||
304 | DR30+ Branded Guest Post with Map Embed | ||||
305 | (5hrs) Custom Signals | ||||
306 | (3) Top Ranking Listing Service | ||||
307 | Do-Follow News Release w Map Embed | ||||
308 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
309 | Signal Boost | ||||
310 | Submit Link URLs to Indexers | ||||
311 | |||||
312 | Month 12 AP News Publication, Local News of Interest, and Custom Signals | ||||
313 | Content Creation | ||||
314 | |||||
315 | (10) Write GMB Posts for M13 | ||||
316 | (3) Local Points of Interest for M13 | ||||
317 | (1) Local News of Interest for M13 | ||||
318 | GMB Listing Optimization | ||||
319 | |||||
320 | (10) Schedule and Publish GMB Photos and Posts | ||||
321 | (10) GMB Photo Optimization | ||||
322 | (5) GMB Q&A's | ||||
323 | (5) GMB Review Responses | ||||
324 | Local and Niche Signals | ||||
325 | (10) Image Optimization and GeoTagging | ||||
326 | (5 Hrs) Custom Signals | ||||
327 | PDF, E-Doc, and Image Sites | ||||
328 | Local Article Submissions | ||||
329 | Brand Boost | ||||
330 | AP News Brand Feature or Local Newspaper Link | ||||
331 | Signal Boost | ||||
332 | Submit Link URLs to Indexers | ||||
333 | |||||
334 | Month 13 Repeats Month 7/Month 14 Repeats Month 8/Month15 Repeats Month 9 etc |