| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | NEW and Improved GBP Monthly Mid Size Market Level (Population 250K-500K) | Completion | Start Date | Notes | Links |
2 | Month 1 Local SEO Strategy, Local and Niche Signals, and Brand Foundation | ||||
3 | Local SEO Strategy | ||||
4 | Verify GMB Access & Create Campaign Drive Folder | ||||
5 | Verify NAP Consistency (Supplied, GMB, & Website) | ||||
6 | Location Page Audit | ||||
7 | Perform Melissa Data Check on Address and Note Any Discrepancies | ||||
8 | Audit Name for Possible Issues | ||||
9 | Audit Address for Possible Issues | ||||
10 | Audit Phone for Possible Issues | ||||
11 | Gather GMB Links and URLs | ||||
12 | Create Local SEO Strategy | ||||
13 | Check for Duplicates and Possum | ||||
14 | GMB Category Research | ||||
15 | GMB Category Updates | ||||
16 | Baseline Visibility Report | ||||
17 | Add To Local Viking, Setup Tracker & Reporting (If Applicable) | ||||
18 | Setup Local Keyword Rank Tracker | ||||
19 | Local Audit Video | ||||
20 | Content Creation | ||||
21 | (10) Write GMB Posts for M2 | ||||
22 | Write Custom GMB Description for M2 | ||||
23 | Write GMB Site Content for M2 | ||||
24 | Patch/Community News Article for M2 | ||||
25 | Patch/Community News Signals | ||||
26 | Patch/Community News Set-Up | ||||
27 | Website Local Optimization | ||||
28 | Location Page Optimization | ||||
29 | Local and Niche Signals | ||||
30 | (20) Image Optimization and GeoTagging | ||||
31 | Niche Citations | ||||
32 | (10 Hrs) Custom Signals | ||||
33 | PDF, E-Doc, and Image Sites | ||||
34 | |||||
35 | Local Article Submissions | ||||
36 | Premium Local Press Release | ||||
37 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
38 | (10) Create and Optimize Geo-Network | ||||
39 | Brand Foundation | ||||
40 | Submit to Data Aggregators (45 to 60 days for reports) | ||||
41 | (25) Create and Optimize Social Essentials Accounts | ||||
42 | (25) Create and Optimize Social Fortress Accounts | ||||
43 | (50) Create and Optimize Social Ultimate Accounts | ||||
44 | Signal Boost | ||||
45 | Submit Link URLs to Indexers | ||||
46 | |||||
47 | Month 2 GMB Listing Optimization, Niche Signals, and Brand Boost | ||||
48 | Content Creation | ||||
49 | |||||
50 | (10) Write GMB Posts for M3 | ||||
51 | Patch/Community News Article for M3 | ||||
52 | |||||
53 | Patch/Community News Signals | ||||
54 | Patch/Community News Post | ||||
55 | GMB Listing Optimization | ||||
56 | GMB Listing Optimization | ||||
57 | GMB Description Posting | ||||
58 | (10) Optimize GMB Services | ||||
59 | GMB Site Optimization | ||||
60 | (10) Schedule and Publish GMB Photos and Posts | ||||
61 | (20) GMB Photo Optimization | ||||
62 | (5) GMB Q&A's | ||||
63 | (5) GMB Review Responses | ||||
64 | Local and Niche Signals | ||||
65 | (10) Image Optimization and GeoTagging | ||||
66 | |||||
67 | (10 Hrs) Custom Signals | ||||
68 | PDF, E-Doc, and Image Sites | ||||
69 | Local Article Submissions | ||||
70 | (10) Create and Optimize Niche Network | ||||
71 | Brand Boost | ||||
72 | 2X (40) Brand Authority Links | ||||
73 | (66) Essential Business Citations with GPS Listings | ||||
74 | (50) Secondary Citation Creation | ||||
75 | Yelp Optimization (Domain Email Required to Claim) | ||||
76 | Crunchbase Optimization (Domain Email Required to Claim) | ||||
77 | Bing Places - Claim and Set-Up | ||||
78 | Waze Business Submission | ||||
79 | AngelList Company Profile Submission | ||||
80 | Monster Profile - Claim and Optimize | ||||
81 | Eventbrite Profile and Event Link | ||||
82 | Signal Boost | ||||
83 | Submit Link URLs to Indexers | ||||
84 | |||||
85 | Month 3 Local Maps Boost and Custom Signals | ||||
86 | Content Creation | ||||
87 | (10) Write GMB Posts for M4 | ||||
88 | Entity Data Page 300 words for M4 | ||||
89 | Patch/Community News Article for M4 | ||||
90 | |||||
91 | Patch/Community News Signals | ||||
92 | Patch/Community News Post | ||||
93 | GMB Listing Optimization | ||||
94 | (10) Schedule and Publish GMB Photos and Posts | ||||
95 | |||||
96 | (10) GMB Photo Optimization | ||||
97 | (5) GMB Q&A's | ||||
98 | (5) GMB Review Responses | ||||
99 | Local and Niche Signals | ||||
100 | (10) Image Optimization and GeoTagging | ||||
101 | (10 Hrs) Custom Signals | ||||
102 | PDF, E-Doc, and Image Sites | ||||
103 | Local Article Submissions | ||||
104 | Local Maps Boost | ||||
105 | DR30+ Branded Guest Post with Map Embed | ||||
106 | (5hrs) Custom Signals | ||||
107 | (3) Top Ranking Listing Service | ||||
108 | Do-Follow News Release w Map Embed | ||||
109 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
110 | Signal Boost | ||||
111 | Submit Link URLs to Indexers | ||||
112 | |||||
113 | Month 4 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
114 | Local SEO Strategy | ||||
115 | Quarterly Local SEO Strategy | ||||
116 | Content Creation | ||||
117 | (10) Write GMB Posts for M5 | ||||
118 | Patch/Community News Article for M5 | ||||
119 | Patch/Community News Signals | ||||
120 | Patch/Community News Post | ||||
121 | GMB Listing Optimization | ||||
122 | |||||
123 | (10) Schedule and Publish GMB Photos and Posts | ||||
124 | (10) GMB Photo Optimization | ||||
125 | (5) GMB Q&A's | ||||
126 | (5) GMB Review Responses | ||||
127 | Website Local Optimization | ||||
128 | Add Entity Data Page and Internal Link Refresh | ||||
129 | |||||
130 | Local and Niche Signals | ||||
131 | (10) Image Optimization and GeoTagging | ||||
132 | (10 Hrs) Custom Signals | ||||
133 | PDF, E-Doc, and Image Sites | ||||
134 | Local Article Submissions | ||||
135 | (10) Geo Network Posts | ||||
136 | (10) Niche Network Posts | ||||
137 | Third Party Verification Listings | ||||
138 | Apple Maps | ||||
139 | 411 | ||||
140 | Express Update | ||||
141 | Brand Boost | ||||
142 | 2X (40) Brand Authority Links | ||||
143 | Signal Boost | ||||
144 | (10) Private Network Links to Brand Docs | ||||
145 | Submit Link URLs to Indexers | ||||
146 | |||||
147 | Month 5 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
148 | Content Creation | ||||
149 | (10) Write GMB Posts for M6 | ||||
150 | Patch/Community News Article for M6 | ||||
151 | Patch/Community News Signals | ||||
152 | Patch/Community News Post | ||||
153 | GMB Listing Optimization | ||||
154 | (10) Schedule and Publish GMB Photos and Posts | ||||
155 | (10) GMB Photo Optimization | ||||
156 | (5) GMB Q&A's | ||||
157 | (5) GMB Review Responses | ||||
158 | Local and Niche Signals | ||||
159 | (10) Image Optimization and GeoTagging | ||||
160 | |||||
161 | (10 Hrs) Custom Signals | ||||
162 | PDF, E-Doc, and Image Sites | ||||
163 | Local Article Submissions | ||||
164 | Local Video Optimization | ||||
165 | YouTube Local Optimization | ||||
166 | YouTube Local Video | ||||
167 | YouTube Local Post and Shares | ||||
168 | Stacked Signals | ||||
169 | |||||
170 | Google Authority Stack | ||||
171 | Do-Follow News Release | ||||
172 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
173 | Signal Boost | ||||
174 | (10) Social Power-Up Links | ||||
175 | (10) Citation Power-Up Links | ||||
176 | Submit Link URLs to Indexers | ||||
177 | |||||
178 | Month 6 AP News Publication, Local News of Interest, and Custom Signals | ||||
179 | Content Creation | ||||
180 | (10) Write GMB Posts for M7 | ||||
181 | (3) Local Points of Interest for M7 | ||||
182 | (1) Local News of Interest for M7 | ||||
183 | Patch/Community News Article for M7 | ||||
184 | Patch/Community News Signals | ||||
185 | Patch/Community News Post | ||||
186 | GMB Listing Optimization | ||||
187 | (10) Schedule and Publish GMB Photos and Posts | ||||
188 | (10) GMB Photo Optimization | ||||
189 | (5) GMB Q&A's | ||||
190 | (5) GMB Review Responses | ||||
191 | Local and Niche Signals | ||||
192 | (10) Image Optimization and GeoTagging | ||||
193 | (10 Hrs) Custom Signals | ||||
194 | |||||
195 | PDF, E-Doc, and Image Sites | ||||
196 | Local Article Submissions | ||||
197 | Brand Boost | ||||
198 | AP News Brand Feature or Local Newspaper Link | ||||
199 | Signal Boost | ||||
200 | Submit Link URLs to Indexers | ||||
201 | |||||
202 | Month 7 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
203 | Local SEO Strategy | ||||
204 | Quarterly Local SEO Strategy | ||||
205 | |||||
206 | Content Creation | ||||
207 | (10) Write GMB Posts for M8 | ||||
208 | Patch/Community News Article for M8 | ||||
209 | Patch/Community News Signals | ||||
210 | Patch/Community News Post | ||||
211 | GMB Listing Optimization | ||||
212 | (10) Schedule and Publish GMB Photos and Posts | ||||
213 | (10) GMB Photo Optimization | ||||
214 | (5) GMB Q&A's | ||||
215 | (5) GMB Review Responses | ||||
216 | Website Local Optimization | ||||
217 | Add Local Points of Interest and News of Interest | ||||
218 | (5) Service Page Lite Optimization | ||||
219 | Local and Niche Signals | ||||
220 | (10) Image Optimization and GeoTagging | ||||
221 | (10 Hrs) Custom Signals | ||||
222 | PDF, E-Doc, and Image Sites | ||||
223 | |||||
224 | Local Article Submissions | ||||
225 | (10) Geo Network Posts | ||||
226 | (10) Niche Network Posts | ||||
227 | Brand Boost | ||||
228 | 2X (40) Brand Authority Links | ||||
229 | Signal Boost | ||||
230 | (10) Private Network Links to Brand Docs | ||||
231 | Submit Link URLs to Indexers | ||||
232 | |||||
233 | Month 8 Local Maps Boost and Custom Signals | ||||
234 | Content Creation | ||||
235 | (10) Write GMB Posts for M9 | ||||
236 | |||||
237 | Patch/Community News Article for M9 | ||||
238 | Patch/Community News Signals | ||||
239 | Patch/Community News Post | ||||
240 | GMB Listing Optimization | ||||
241 | (10) Schedule and Publish GMB Photos and Posts | ||||
242 | (10) GMB Photo Optimization | ||||
243 | (5) GMB Q&A's | ||||
244 | (5) GMB Review Responses | ||||
245 | Local and Niche Signals | ||||
246 | (10) Image Optimization and GeoTagging | ||||
247 | (10 Hrs) Custom Signals | ||||
248 | PDF, E-Doc, and Image Sites | ||||
249 | Local Article Submissions | ||||
250 | Local Maps Boost | ||||
251 | DR30+ Branded Guest Post with Map Embed | ||||
252 | (5hrs) Custom Signals | ||||
253 | (3) Top Ranking Listing Service | ||||
254 | Do-Follow News Release w Map Embed | ||||
255 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
256 | Signal Boost | ||||
257 | Submit Link URLs to Indexers | ||||
258 | |||||
259 | |||||
260 | Month 9 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
261 | Content Creation | ||||
262 | (10) Write GMB Posts for M10 | ||||
263 | Patch/Community News Article for M10 | ||||
264 | Patch/Community News Signals | ||||
265 | Patch/Community News Post | ||||
266 | GMB Listing Optimization | ||||
267 | (10) Schedule and Publish GMB Photos and Posts | ||||
268 | (10) GMB Photo Optimization | ||||
269 | (5) GMB Q&A's | ||||
270 | (5) GMB Review Responses | ||||
271 | Local and Niche Signals | ||||
272 | (10) Image Optimization and GeoTagging | ||||
273 | |||||
274 | (10 Hrs) Custom Signals | ||||
275 | PDF, E-Doc, and Image Sites | ||||
276 | Local Article Submissions | ||||
277 | Local Video Optimization | ||||
278 | YouTube Local Optimization | ||||
279 | YouTube Local Video | ||||
280 | YouTube Local Post and Shares | ||||
281 | Stacked Signals | ||||
282 | Google Authority Stack | ||||
283 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
284 | Signal Boost | ||||
285 | (10) Social Power-Up Links | ||||
286 | (10) Citation Power-Up Links | ||||
287 | Submit Link URLs to Indexers | ||||
288 | |||||
289 | |||||
290 | Month 10 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
291 | Local SEO Strategy | ||||
292 | Quarterly Local SEO Strategy | ||||
293 | Content Creation | ||||
294 | (10) Write GMB Posts for M11 | ||||
295 | Patch/Community News Article for M11 | ||||
296 | Patch/Community News Signals | ||||
297 | Patch/Community News Post | ||||
298 | GMB Listing Optimization | ||||
299 | (10) Schedule and Publish GMB Photos and Posts | ||||
300 | (10) GMB Photo Optimization | ||||
301 | (5) GMB Q&A's | ||||
302 | (5) GMB Review Responses | ||||
303 | Local and Niche Signals | ||||
304 | (10) Image Optimization and GeoTagging | ||||
305 | |||||
306 | (10 Hrs) Custom Signals | ||||
307 | PDF, E-Doc, and Image Sites | ||||
308 | Local Article Submissions | ||||
309 | (10) Geo Network Posts | ||||
310 | (10) Niche Network Posts | ||||
311 | Brand Boost | ||||
312 | 2X (40) Brand Authority Links | ||||
313 | Signal Boost | ||||
314 | (10) Private Network Links to Brand Docs | ||||
315 | Submit Link URLs to Indexers | ||||
316 | |||||
317 | Month 11 Local Maps Boost and Custom Signals | ||||
318 | Content Creation | ||||
319 | (10) Write GMB Posts for M12 | ||||
320 | Patch/Community News Article for M12 | ||||
321 | |||||
322 | Patch/Community News Signals | ||||
323 | Patch/Community News Post | ||||
324 | GMB Listing Optimization | ||||
325 | (10) Schedule and Publish GMB Photos and Posts | ||||
326 | (10) GMB Photo Optimization | ||||
327 | (5) GMB Q&A's | ||||
328 | (5) GMB Review Responses | ||||
329 | Local and Niche Signals | ||||
330 | (10) Image Optimization and GeoTagging | ||||
331 | (10 Hrs) Custom Signals | ||||
332 | PDF, E-Doc, and Image Sites | ||||
333 | Local Article Submissions | ||||
334 | Local Maps Boost | ||||
335 | DR30+ Branded Guest Post with Map Embed | ||||
336 | (5hrs) Custom Signals | ||||
337 | (3) Top Ranking Listing Service | ||||
338 | Do-Follow News Release w Map Embed | ||||
339 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
340 | |||||
341 | Signal Boost | ||||
342 | Submit Link URLs to Indexers | ||||
343 | |||||
344 | Month 12 AP News Publication, Local News of Interest, and Custom Signals | ||||
345 | Content Creation | ||||
346 | (10) Write GMB Posts for M13 | ||||
347 | (3) Local Points of Interest for M13 | ||||
348 | (1) Local News of Interest for M13 | ||||
349 | Patch/Community News Article for M13 | ||||
350 | Patch/Community News Signals | ||||
351 | Patch/Community News Post | ||||
352 | |||||
353 | GMB Listing Optimization | ||||
354 | (10) Schedule and Publish GMB Photos and Posts | ||||
355 | (10) GMB Photo Optimization | ||||
356 | (5) GMB Q&A's | ||||
357 | (5) GMB Review Responses | ||||
358 | Local and Niche Signals | ||||
359 | (10) Image Optimization and GeoTagging | ||||
360 | (10 Hrs) Custom Signals | ||||
361 | PDF, E-Doc, and Image Sites | ||||
362 | Local Article Submissions | ||||
363 | Brand Boost | ||||
364 | AP News Brand Feature or Local Newspaper Link | ||||
365 | Signal Boost | ||||
366 | Submit Link URLs to Indexers | ||||
367 | |||||
368 | Month 13 Repeats Month 7/Month 14 Repeats Month 8/Month15 Repeats Month 9 etc |