| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | NEW and Improved GBP Monthly Large Market Level Level (Population 500K--1.5M) | Completion | Start Date | Notes | Links |
2 | Month 1 Local SEO Strategy, Local and Niche Signals, and Brand Foundation | ||||
3 | Local SEO Strategy | ||||
4 | Verify GMB Access & Create Campaign Drive Folder | ||||
5 | Verify NAP Consistency (Supplied, GMB, & Website) | ||||
6 | Location Page Audit | ||||
7 | Manual Citation Audit | ||||
8 | Perform Melissa Data Check on Address and Note Any Discrepancies | ||||
9 | Audit Name for Possible Issues | ||||
10 | Audit Address for Possible Issues | ||||
11 | Audit Phone for Possible Issues | ||||
12 | Gather GMB Links and URLs | ||||
13 | Create Local SEO Strategy | ||||
14 | Check for Duplicates and Possum | ||||
15 | GMB Category Research | ||||
16 | GMB Category Updates | ||||
17 | Baseline Visibility Report | ||||
18 | Add To Local Viking, Setup Tracker & Reporting (If Applicable) | ||||
19 | Setup Local Keyword Rank Tracker | ||||
20 | Local Audit Video | ||||
21 | Content Creation | ||||
22 | (10) Write GMB Posts for M2 | ||||
23 | Write Custom GMB Description for M2 | ||||
24 | Write GMB Site Content for M2 | ||||
25 | Patch/Community News Article for M2 | ||||
26 | Patch/Community News Event Article for M2 | ||||
27 | Patch/Community News Neighborhood Post for M2 | ||||
28 | Patch/Community News Signals | ||||
29 | Patch/Community News Set-Up | ||||
30 | Website Local Optimization | ||||
31 | Location Page Optimization | ||||
32 | Local and Niche Signals | ||||
33 | (20) Image Optimization and GeoTagging | ||||
34 | |||||
35 | Niche Citations | ||||
36 | (15 Hrs) Custom Signals | ||||
37 | PDF, E-Doc, and Image Sites | ||||
38 | Local Article Submissions | ||||
39 | Premium Local Press Release | ||||
40 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
41 | (10) Create and Optimize Geo-Network | ||||
42 | Brand Foundation | ||||
43 | Submit to Data Aggregators (45 to 60 days for reports) | ||||
44 | (25) Create and Optimize Social Essentials Accounts | ||||
45 | (25) Create and Optimize Social Fortress Accounts | ||||
46 | (50) Create and Optimize Social Ultimate Accounts | ||||
47 | Signal Boost | ||||
48 | Submit Link URLs to Indexers | ||||
49 | |||||
50 | Month 2 GMB Listing Optimization, Niche Signals, and Brand Boost | ||||
51 | Content Creation | ||||
52 | |||||
53 | (10) Write GMB Posts for M3 | ||||
54 | Patch/Community News Article for M3 | ||||
55 | Patch/Community News Event Article for M3 | ||||
56 | Patch/Community News Neighborhood Post for M3 | ||||
57 | Patch/Community News Signals | ||||
58 | Patch/Community News Post | ||||
59 | Patch/Community News Event Post | ||||
60 | Patch/Community News Neighborhood Post | ||||
61 | GMB Listing Optimization | ||||
62 | GMB Listing Optimization | ||||
63 | GMB Description Posting | ||||
64 | (10) Optimize GMB Services | ||||
65 | GMB Site Optimization | ||||
66 | |||||
67 | (10) Schedule and Publish GMB Photos and Posts | ||||
68 | (20) GMB Photo Optimization | ||||
69 | (5) GMB Q&A's | ||||
70 | (5) GMB Review Responses | ||||
71 | Local and Niche Signals | ||||
72 | (10) Image Optimization and GeoTagging | ||||
73 | (15 Hrs) Custom Signals | ||||
74 | PDF, E-Doc, and Image Sites | ||||
75 | Local Article Submissions | ||||
76 | (10) Create and Optimize Niche Network | ||||
77 | Brand Boost | ||||
78 | 2X (40) Brand Authority Links | ||||
79 | (66) Essential Business Citations with GPS Listings | ||||
80 | (50) Secondary Citation Creation | ||||
81 | Yelp Optimization (Domain Email Required to Claim) | ||||
82 | Crunchbase Optimization (Domain Email Required to Claim) | ||||
83 | Bing Places - Claim and Set-Up | ||||
84 | Waze Business Submission | ||||
85 | AngelList Company Profile Submission | ||||
86 | Monster Profile - Claim and Optimize | ||||
87 | Eventbrite Profile and Event Link | ||||
88 | Signal Boost | ||||
89 | Submit Link URLs to Indexers | ||||
90 | |||||
91 | Month 3 Local Maps Boost and Custom Signals | ||||
92 | Content Creation | ||||
93 | (10) Write GMB Posts for M4 | ||||
94 | Entity Data Page 300 words for M4 | ||||
95 | |||||
96 | Service Areas/Locations/or Neighborhood Page 750 words for M4 | ||||
97 | Patch/Community News Article for M4 | ||||
98 | Patch/Community News Event Article for M4 | ||||
99 | Patch/Community News Neighborhood Post for M4 | ||||
100 | Patch/Community News Signals | ||||
101 | Patch/Community News Post | ||||
102 | Patch/Community News Event Post | ||||
103 | Patch/Community News Neighborhood Post | ||||
104 | GMB Listing Optimization | ||||
105 | (10) Schedule and Publish GMB Photos and Posts | ||||
106 | (10) GMB Photo Optimization | ||||
107 | (5) GMB Q&A's | ||||
108 | (5) GMB Review Responses | ||||
109 | Local and Niche Signals | ||||
110 | (10) Image Optimization and GeoTagging | ||||
111 | (15 Hrs) Custom Signals | ||||
112 | PDF, E-Doc, and Image Sites | ||||
113 | Local Article Submissions | ||||
114 | Local Maps Boost | ||||
115 | DR30+ Branded Guest Post with Map Embed | ||||
116 | (5hrs) Custom Signals | ||||
117 | (3) Top Ranking Listing Service | ||||
118 | Do-Follow News Release w Map Embed | ||||
119 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
120 | Signal Boost | ||||
121 | Submit Link URLs to Indexers | ||||
122 | |||||
123 | Month 4 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
124 | Local SEO Strategy | ||||
125 | Quarterly Local SEO Strategy | ||||
126 | Content Creation | ||||
127 | (10) Write GMB Posts for M5 | ||||
128 | Patch/Community News Article for M5 | ||||
129 | |||||
130 | Patch/Community News Event Article for M5 | ||||
131 | Patch/Community News Neighborhood Post for M5 | ||||
132 | Patch/Community News Signals | ||||
133 | Patch/Community News Post | ||||
134 | Patch/Community News Event Post | ||||
135 | Patch/Community News Neighborhood Post | ||||
136 | GMB Listing Optimization | ||||
137 | (10) Schedule and Publish GMB Photos and Posts | ||||
138 | (10) GMB Photo Optimization | ||||
139 | (5) GMB Q&A's | ||||
140 | (5) GMB Review Responses | ||||
141 | Website Local Optimization | ||||
142 | Add Entity Data Page and Internal Link Refresh | ||||
143 | Add Service Areas/Locations/or Neighborhood Page and Internal Links | ||||
144 | Local and Niche Signals | ||||
145 | (10) Image Optimization and GeoTagging | ||||
146 | (15 Hrs) Custom Signals | ||||
147 | PDF, E-Doc, and Image Sites | ||||
148 | Local Article Submissions | ||||
149 | (10) Geo Network Posts | ||||
150 | (10) Niche Network Posts | ||||
151 | Third Party Verification Listings | ||||
152 | Apple Maps | ||||
153 | 411 | ||||
154 | Express Update | ||||
155 | Brand Boost | ||||
156 | 2X (40) Brand Authority Links | ||||
157 | Signal Boost | ||||
158 | (10) Private Network Links to Brand Docs | ||||
159 | Submit Link URLs to Indexers | ||||
160 | |||||
161 | Month 5 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
162 | Content Creation | ||||
163 | (10) Write GMB Posts for M6 | ||||
164 | Patch/Community News Article for M6 | ||||
165 | Patch/Community News Event Article for M6 | ||||
166 | Patch/Community News Neighborhood Post for M6 | ||||
167 | Patch/Community News Signals | ||||
168 | Patch/Community News Post | ||||
169 | |||||
170 | Patch/Community News Event Post | ||||
171 | Patch/Community News Neighborhood Post | ||||
172 | GMB Listing Optimization | ||||
173 | (10) Schedule and Publish GMB Photos and Posts | ||||
174 | (10) GMB Photo Optimization | ||||
175 | (5) GMB Q&A's | ||||
176 | (5) GMB Review Responses | ||||
177 | Local and Niche Signals | ||||
178 | (10) Image Optimization and GeoTagging | ||||
179 | (15 Hrs) Custom Signals | ||||
180 | PDF, E-Doc, and Image Sites | ||||
181 | Local Article Submissions | ||||
182 | Local Video Optimization | ||||
183 | YouTube Local Optimization | ||||
184 | YouTube Local Video | ||||
185 | YouTube Local Post and Shares | ||||
186 | Stacked Signals | ||||
187 | Google Authority Stack | ||||
188 | Do-Follow News Release | ||||
189 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
190 | Signal Boost | ||||
191 | (10) Social Power-Up Links | ||||
192 | (10) Citation Power-Up Links | ||||
193 | Submit Link URLs to Indexers | ||||
194 | |||||
195 | Month 6 AP News Publication, Local News of Interest, and Custom Signals | ||||
196 | Content Creation | ||||
197 | (10) Write GMB Posts for M7 | ||||
198 | (4) Local Points of Interest for M7 | ||||
199 | (2) Local News of Interest for M7 | ||||
200 | Niche Service Silo Page 750 words for M7 | ||||
201 | Patch/Community News Article for M7 | ||||
202 | Patch/Community News Event Article for M7 | ||||
203 | Patch/Community News Neighborhood Post for M7 | ||||
204 | Patch/Community News Signals | ||||
205 | |||||
206 | Patch/Community News Post | ||||
207 | Patch/Community News Event Post | ||||
208 | Patch/Community News Neighborhood Post | ||||
209 | GMB Listing Optimization | ||||
210 | (10) Schedule and Publish GMB Photos and Posts | ||||
211 | (10) GMB Photo Optimization | ||||
212 | (5) GMB Q&A's | ||||
213 | (5) GMB Review Responses | ||||
214 | Local and Niche Signals | ||||
215 | (10) Image Optimization and GeoTagging | ||||
216 | (15 Hrs) Custom Signals | ||||
217 | PDF, E-Doc, and Image Sites | ||||
218 | Local Article Submissions | ||||
219 | Brand Boost | ||||
220 | AP News Brand Feature or Local Newspaper Link | ||||
221 | Signal Boost | ||||
222 | Submit Link URLs to Indexers | ||||
223 | |||||
224 | Month 7 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
225 | Local SEO Strategy | ||||
226 | Quarterly Local SEO Strategy | ||||
227 | Content Creation | ||||
228 | (10) Write GMB Posts for M8 | ||||
229 | Patch/Community News Article for M8 | ||||
230 | Patch/Community News Event Article for M8 | ||||
231 | Patch/Community News Neighborhood Post for M8 | ||||
232 | Patch/Community News Signals | ||||
233 | Patch/Community News Post | ||||
234 | Patch/Community News Event Post | ||||
235 | Patch/Community News Neighborhood Post | ||||
236 | |||||
237 | GMB Listing Optimization | ||||
238 | (10) Schedule and Publish GMB Photos and Posts | ||||
239 | (10) GMB Photo Optimization | ||||
240 | (5) GMB Q&A's | ||||
241 | (5) GMB Review Responses | ||||
242 | Website Local Optimization | ||||
243 | Add Local Points of Interest and News of Interest | ||||
244 | (5) Service Page Lite Optimization | ||||
245 | Add Niche Service Silo Page and Internal Links | ||||
246 | Local and Niche Signals | ||||
247 | (10) Image Optimization and GeoTagging | ||||
248 | (15 Hrs) Custom Signals | ||||
249 | PDF, E-Doc, and Image Sites | ||||
250 | Local Article Submissions | ||||
251 | (10) Geo Network Posts | ||||
252 | (10) Niche Network Posts | ||||
253 | Brand Boost | ||||
254 | 2X (40) Brand Authority Links | ||||
255 | Signal Boost | ||||
256 | (10) Private Network Links to Brand Docs | ||||
257 | Submit Link URLs to Indexers | ||||
258 | |||||
259 | Month 8 Local Maps Boost and Custom Signals | ||||
260 | Content Creation | ||||
261 | (10) Write GMB Posts for M9 | ||||
262 | Patch/Community News Article for M9 | ||||
263 | Patch/Community News Event Article for M9 | ||||
264 | Patch/Community News Neighborhood Post for M9 | ||||
265 | Patch/Community News Signals | ||||
266 | Patch/Community News Post | ||||
267 | Patch/Community News Event Post | ||||
268 | Patch/Community News Neighborhood Post | ||||
269 | GMB Listing Optimization | ||||
270 | (10) Schedule and Publish GMB Photos and Posts | ||||
271 | (10) GMB Photo Optimization | ||||
272 | (5) GMB Q&A's | ||||
273 | |||||
274 | (5) GMB Review Responses | ||||
275 | Local and Niche Signals | ||||
276 | (10) Image Optimization and GeoTagging | ||||
277 | (15 Hrs) Custom Signals | ||||
278 | PDF, E-Doc, and Image Sites | ||||
279 | Local Article Submissions | ||||
280 | Local Maps Boost | ||||
281 | DR30+ Branded Guest Post with Map Embed | ||||
282 | (5hrs) Custom Signals | ||||
283 | (3) Top Ranking Listing Service | ||||
284 | Do-Follow News Release w Map Embed | ||||
285 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
286 | Signal Boost | ||||
287 | Submit Link URLs to Indexers | ||||
288 | |||||
289 | Month 9 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
290 | Content Creation | ||||
291 | (10) Write GMB Posts for M10 | ||||
292 | Patch/Community News Article for M10 | ||||
293 | Patch/Community News Event Article for M10 | ||||
294 | Patch/Community News Neighborhood Post for M10 | ||||
295 | Patch/Community News Signals | ||||
296 | Patch/Community News Post | ||||
297 | Patch/Community News Event Post | ||||
298 | Patch/Community News Neighborhood Post | ||||
299 | GMB Listing Optimization | ||||
300 | (10) Schedule and Publish GMB Photos and Posts | ||||
301 | (10) GMB Photo Optimization | ||||
302 | (5) GMB Q&A's | ||||
303 | (5) GMB Review Responses | ||||
304 | Local and Niche Signals | ||||
305 | |||||
306 | (10) Image Optimization and GeoTagging | ||||
307 | (15 Hrs) Custom Signals | ||||
308 | PDF, E-Doc, and Image Sites | ||||
309 | Local Article Submissions | ||||
310 | Local Video Optimization | ||||
311 | YouTube Local Optimization | ||||
312 | YouTube Local Video | ||||
313 | YouTube Local Post and Shares | ||||
314 | Stacked Signals | ||||
315 | Google Authority Stack | ||||
316 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
317 | Signal Boost | ||||
318 | (10) Social Power-Up Links | ||||
319 | (10) Citation Power-Up Links | ||||
320 | Submit Link URLs to Indexers | ||||
321 | |||||
322 | Month 10 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
323 | Local SEO Strategy | ||||
324 | Quarterly Local SEO Strategy | ||||
325 | Content Creation | ||||
326 | (10) Write GMB Posts for M11 | ||||
327 | Patch/Community News Article for M11 | ||||
328 | Patch/Community News Event Article for M11 | ||||
329 | Patch/Community News Neighborhood Post for M11 | ||||
330 | Patch/Community News Signals | ||||
331 | Patch/Community News Post | ||||
332 | Patch/Community News Event Post | ||||
333 | Patch/Community News Neighborhood Post | ||||
334 | GMB Listing Optimization | ||||
335 | (10) Schedule and Publish GMB Photos and Posts | ||||
336 | (10) GMB Photo Optimization | ||||
337 | (5) GMB Q&A's | ||||
338 | (5) GMB Review Responses | ||||
339 | Local and Niche Signals | ||||
340 | |||||
341 | (10) Image Optimization and GeoTagging | ||||
342 | (15 Hrs) Custom Signals | ||||
343 | PDF, E-Doc, and Image Sites | ||||
344 | Local Article Submissions | ||||
345 | (10) Geo Network Posts | ||||
346 | (10) Niche Network Posts | ||||
347 | Brand Boost | ||||
348 | 2X (40) Brand Authority Links | ||||
349 | Signal Boost | ||||
350 | (10) Private Network Links to Brand Docs | ||||
351 | Submit Link URLs to Indexers | ||||
352 | |||||
353 | Month 11 Local Maps Boost and Custom Signals | ||||
354 | Content Creation | ||||
355 | (10) Write GMB Posts for M12 | ||||
356 | Patch/Community News Article for M12 | ||||
357 | Patch/Community News Event Article for M12 | ||||
358 | Patch/Community News Neighborhood Post for M12 | ||||
359 | Patch/Community News Signals | ||||
360 | Patch/Community News Post | ||||
361 | Patch/Community News Event Post | ||||
362 | Patch/Community News Neighborhood Post | ||||
363 | GMB Listing Optimization | ||||
364 | (10) Schedule and Publish GMB Photos and Posts | ||||
365 | (10) GMB Photo Optimization | ||||
366 | (5) GMB Q&A's | ||||
367 | (5) GMB Review Responses | ||||
368 | Local and Niche Signals | ||||
369 | (10) Image Optimization and GeoTagging | ||||
370 | (15 Hrs) Custom Signals | ||||
371 | PDF, E-Doc, and Image Sites | ||||
372 | Local Article Submissions | ||||
373 | |||||
374 | Local Maps Boost | ||||
375 | DR30+ Branded Guest Post with Map Embed | ||||
376 | (5hrs) Custom Signals | ||||
377 | (3) Top Ranking Listing Service | ||||
378 | Do-Follow News Release w Map Embed | ||||
379 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
380 | Signal Boost | ||||
381 | Submit Link URLs to Indexers | ||||
382 | |||||
383 | Month 12 AP News Publication, Local News of Interest, and Custom Signals | ||||
384 | Content Creation | ||||
385 | (10) Write GMB Posts for M13 | ||||
386 | (4) Local Points of Interest for M13 | ||||
387 | (2) Local News of Interest for M13 | ||||
388 | Patch/Community News Article for M13 | ||||
389 | Patch/Community News Event Article for M13 | ||||
390 | Patch/Community News Neighborhood Post for M13 | ||||
391 | Patch/Community News Signals | ||||
392 | Patch/Community News Post | ||||
393 | Patch/Community News Event Post | ||||
394 | Patch/Community News Neighborhood Post | ||||
395 | GMB Listing Optimization | ||||
396 | (10) Schedule and Publish GMB Photos and Posts | ||||
397 | (10) GMB Photo Optimization | ||||
398 | (5) GMB Q&A's | ||||
399 | (5) GMB Review Responses | ||||
400 | Local and Niche Signals | ||||
401 | (10) Image Optimization and GeoTagging | ||||
402 | (15 Hrs) Custom Signals | ||||
403 | PDF, E-Doc, and Image Sites | ||||
404 | Local Article Submissions | ||||
405 | |||||
406 | Brand Boost | ||||
407 | AP News Brand Feature or Local Newspaper Link | ||||
408 | Signal Boost | ||||
409 | Submit Link URLs to Indexers | ||||
410 | |||||
411 | Month 13 Repeats Month 7/Month 14 Repeats Month 8/Month15 Repeats Month 9 etc |