| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | NEW and Improved GBP Monthly X Large Market Level (Population 1.5M +) | Completion | Start Date | Notes | Links |
2 | Month 1 Local SEO Strategy, Local and Niche Signals, and Brand Foundation | ||||
3 | Local SEO Strategy | ||||
4 | Verify GMB Access & Create Campaign Drive Folder | ||||
5 | Verify NAP Consistency (Supplied, GMB, & Website) | ||||
6 | Location Page Audit | ||||
7 | Manual Citation Audit | ||||
8 | Perform Melissa Data Check on Address and Note Any Discrepancies | ||||
9 | Audit Name for Possible Issues | ||||
10 | Audit Address for Possible Issues | ||||
11 | Audit Phone for Possible Issues | ||||
12 | Gather GMB Links and URLs | ||||
13 | Create Local SEO Strategy | ||||
14 | Check for Duplicates and Possum | ||||
15 | GMB Category Research | ||||
16 | GMB Category Updates | ||||
17 | Baseline Visibility Report | ||||
18 | Add To Local Viking, Setup Tracker & Reporting (If Applicable) | ||||
19 | Setup Local Keyword Rank Tracker | ||||
20 | Local Audit Video | ||||
21 | Content Creation | ||||
22 | (10) Write GMB Posts for M2 | ||||
23 | Write Custom GMB Description for M2 | ||||
24 | Write GMB Site Content for M2 | ||||
25 | Patch/Community News Article for M2 | ||||
26 | Patch/Community News Event Article for M2 | ||||
27 | Patch/Community News Neighborhood Post for M2 | ||||
28 | Patch/Community News Signals | ||||
29 | Patch/Community News Set-Up | ||||
30 | Paid Signal Creation | ||||
31 | Patch Business Listing or Alternative Paid Listing | ||||
32 | Website Local Optimization | ||||
33 | Location Page Optimization | ||||
34 | |||||
35 | Local and Niche Signals | ||||
36 | (20) Image Optimization and GeoTagging | ||||
37 | Niche Citations | ||||
38 | (15 Hrs) Custom Signals | ||||
39 | PDF, E-Doc, and Image Sites | ||||
40 | Local Article Submissions | ||||
41 | Premium Local Press Release | ||||
42 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
43 | (10) Create and Optimize Geo-Network | ||||
44 | (1) DR30+ Branded Guest Post with Map Embed | ||||
45 | Brand Foundation | ||||
46 | Submit to Data Aggregators (45 to 60 days for reports) | ||||
47 | (25) Create and Optimize Social Essentials Accounts | ||||
48 | (25) Create and Optimize Social Fortress Accounts | ||||
49 | (50) Create and Optimize Social Ultimate Accounts | ||||
50 | Signal Boost | ||||
51 | Submit Link URLs to Indexers | ||||
52 | |||||
53 | Month 2 GMB Listing Optimization, Niche Signals, and Brand Boost | ||||
54 | Content Creation | ||||
55 | (10) Write GMB Posts for M3 | ||||
56 | Patch/Community News Article for M3 | ||||
57 | Patch/Community News Event Article for M3 | ||||
58 | Patch/Community News Neighborhood Post for M3 | ||||
59 | Patch/Community News Signals | ||||
60 | Patch/Community News Post | ||||
61 | Patch/Community News Event Post | ||||
62 | Patch/Community News Neighborhood Post | ||||
63 | Paid Signal Creation | ||||
64 | Patch Business Listing or Alternative Paid Listing | ||||
65 | GMB Listing Optimization | ||||
66 | |||||
67 | GMB Listing Optimization | ||||
68 | GMB Description Posting | ||||
69 | (10) Optimize GMB Services | ||||
70 | GMB Site Optimization | ||||
71 | (10) Schedule and Publish GMB Photos and Posts | ||||
72 | (20) GMB Photo Optimization | ||||
73 | (5) GMB Q&A's | ||||
74 | (5) GMB Review Responses | ||||
75 | Local and Niche Signals | ||||
76 | (10) Image Optimization and GeoTagging | ||||
77 | (15 Hrs) Custom Signals | ||||
78 | PDF, E-Doc, and Image Sites | ||||
79 | Local Article Submissions | ||||
80 | (10) Create and Optimize Niche Network | ||||
81 | (1) DR30+ Branded Guest Post with Map Embed | ||||
82 | Brand Boost | ||||
83 | 2X (40) Brand Authority Links | ||||
84 | (66) Essential Business Citations with GPS Listings | ||||
85 | (50) Secondary Citation Creation | ||||
86 | Yelp Optimization (Domain Email Required to Claim) | ||||
87 | Crunchbase Optimization (Domain Email Required to Claim) | ||||
88 | Bing Places - Claim and Set-Up | ||||
89 | Waze Business Submission | ||||
90 | AngelList Company Profile Submission | ||||
91 | Monster Profile - Claim and Optimize | ||||
92 | Eventbrite Profile and Event Link | ||||
93 | Signal Boost | ||||
94 | Submit Link URLs to Indexers | ||||
95 | |||||
96 | Month 3 Local Maps Boost and Custom Signals | ||||
97 | Content Creation | ||||
98 | (10) Write GMB Posts for M4 | ||||
99 | Entity Data Page 300 words for M4 | ||||
100 | Service Areas/Locations/or Neighborhood Page 750 words for M4 | ||||
101 | Patch/Community News Article for M4 | ||||
102 | Patch/Community News Event Article for M4 | ||||
103 | Patch/Community News Neighborhood Post for M4 | ||||
104 | Patch/Community News Signals | ||||
105 | Patch/Community News Post | ||||
106 | Patch/Community News Event Post | ||||
107 | Patch/Community News Neighborhood Post | ||||
108 | Paid Signal Creation | ||||
109 | Patch Business Listing or Alternative Paid Listing | ||||
110 | GMB Listing Optimization | ||||
111 | (10) Schedule and Publish GMB Photos and Posts | ||||
112 | (10) GMB Photo Optimization | ||||
113 | (5) GMB Q&A's | ||||
114 | (5) GMB Review Responses | ||||
115 | Local and Niche Signals | ||||
116 | (10) Image Optimization and GeoTagging | ||||
117 | (15 Hrs) Custom Signals | ||||
118 | PDF, E-Doc, and Image Sites | ||||
119 | Local Article Submissions | ||||
120 | Google News Link | ||||
121 | Local Maps Boost | ||||
122 | DR30+ Branded Guest Post with Map Embed | ||||
123 | (5hrs) Custom Signals | ||||
124 | (3) Top Ranking Listing Service | ||||
125 | Do-Follow News Release w Map Embed | ||||
126 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
127 | Signal Boost | ||||
128 | Submit Link URLs to Indexers | ||||
129 | |||||
130 | Month 4 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
131 | Local SEO Strategy | ||||
132 | Quarterly Local SEO Strategy | ||||
133 | Content Creation | ||||
134 | (10) Write GMB Posts for M5 | ||||
135 | Patch/Community News Article for M5 | ||||
136 | Patch/Community News Event Article for M5 | ||||
137 | Patch/Community News Neighborhood Post for M5 | ||||
138 | Patch/Community News Signals | ||||
139 | Patch/Community News Post | ||||
140 | Patch/Community News Event Post | ||||
141 | Patch/Community News Neighborhood Post | ||||
142 | Paid Signal Creation | ||||
143 | Patch Business Listing or Alternative Paid Listing | ||||
144 | GMB Listing Optimization | ||||
145 | (10) Schedule and Publish GMB Photos and Posts | ||||
146 | (10) GMB Photo Optimization | ||||
147 | (5) GMB Q&A's | ||||
148 | (5) GMB Review Responses | ||||
149 | Website Local Optimization | ||||
150 | Add Entity Data Page and Internal Link Refresh | ||||
151 | Add Service Areas/Locations/or Neighborhood Page and Internal Links | ||||
152 | Local and Niche Signals | ||||
153 | (10) Image Optimization and GeoTagging | ||||
154 | (15 Hrs) Custom Signals | ||||
155 | PDF, E-Doc, and Image Sites | ||||
156 | Local Article Submissions | ||||
157 | (10) Geo Network Posts | ||||
158 | (10) Niche Network Posts | ||||
159 | DR30+ Branded Guest Post with Map Embed | ||||
160 | Third Party Verification Listings | ||||
161 | Apple Maps | ||||
162 | 411 | ||||
163 | Express Update | ||||
164 | Brand Boost | ||||
165 | 2X (40) Brand Authority Links | ||||
166 | Signal Boost | ||||
167 | (10) Private Network Links to Brand Docs | ||||
168 | Submit Link URLs to Indexers | ||||
169 | |||||
170 | Month 5 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
171 | Content Creation | ||||
172 | (10) Write GMB Posts for M6 | ||||
173 | Patch/Community News Article for M6 | ||||
174 | Patch/Community News Event Article for M6 | ||||
175 | Patch/Community News Neighborhood Post for M6 | ||||
176 | Patch/Community News Signals | ||||
177 | Patch/Community News Post | ||||
178 | Patch/Community News Event Post | ||||
179 | Patch/Community News Neighborhood Post | ||||
180 | Paid Signal Creation | ||||
181 | Patch Business Listing or Alternative Paid Listing | ||||
182 | GMB Listing Optimization | ||||
183 | (10) Schedule and Publish GMB Photos and Posts | ||||
184 | (10) GMB Photo Optimization | ||||
185 | (5) GMB Q&A's | ||||
186 | (5) GMB Review Responses | ||||
187 | Local and Niche Signals | ||||
188 | (10) Image Optimization and GeoTagging | ||||
189 | (15 Hrs) Custom Signals | ||||
190 | PDF, E-Doc, and Image Sites | ||||
191 | Local Article Submissions | ||||
192 | Google News Link | ||||
193 | Local Video Optimization | ||||
194 | YouTube Local Optimization | ||||
195 | YouTube Local Video | ||||
196 | YouTube Local Post and Shares | ||||
197 | Stacked Signals | ||||
198 | Google Authority Stack | ||||
199 | Do-Follow News Release | ||||
200 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
201 | Signal Boost | ||||
202 | (10) Social Power-Up Links | ||||
203 | (10) Citation Power-Up Links | ||||
204 | Submit Link URLs to Indexers | ||||
205 | |||||
206 | Month 6 AP News Publication, Local News of Interest, and Custom Signals | ||||
207 | Content Creation | ||||
208 | (10) Write GMB Posts for M7 | ||||
209 | (4) Local Points of Interest for M7 | ||||
210 | (2) Local News of Interest for M7 | ||||
211 | Niche Service Silo Page 750 words for M7 | ||||
212 | Patch/Community News Article for M7 | ||||
213 | Patch/Community News Event Article for M7 | ||||
214 | Patch/Community News Neighborhood Post for M7 | ||||
215 | Patch/Community News Signals | ||||
216 | Patch/Community News Post | ||||
217 | Patch/Community News Event Post | ||||
218 | Patch/Community News Neighborhood Post | ||||
219 | Paid Signal Creation | ||||
220 | Patch Business Listing or Alternative Paid Listing | ||||
221 | GMB Listing Optimization | ||||
222 | (10) Schedule and Publish GMB Photos and Posts | ||||
223 | (10) GMB Photo Optimization | ||||
224 | (5) GMB Q&A's | ||||
225 | (5) GMB Review Responses | ||||
226 | Local and Niche Signals | ||||
227 | (10) Image Optimization and GeoTagging | ||||
228 | (15 Hrs) Custom Signals | ||||
229 | PDF, E-Doc, and Image Sites | ||||
230 | Local Article Submissions | ||||
231 | DR30+ Branded Guest Post with Map Embed | ||||
232 | Brand Boost | ||||
233 | AP News Brand Feature or Local Newspaper Link | ||||
234 | Signal Boost | ||||
235 | Submit Link URLs to Indexers | ||||
236 | |||||
237 | Month 7 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
238 | Local SEO Strategy | ||||
239 | Quarterly Local SEO Strategy | ||||
240 | Content Creation | ||||
241 | (10) Write GMB Posts for M8 | ||||
242 | Patch/Community News Article for M8 | ||||
243 | Patch/Community News Event Article for M8 | ||||
244 | Patch/Community News Neighborhood Post for M8 | ||||
245 | Patch/Community News Signals | ||||
246 | Patch/Community News Post | ||||
247 | Patch/Community News Event Post | ||||
248 | Patch/Community News Neighborhood Post | ||||
249 | Paid Signal Creation | ||||
250 | Patch Business Listing or Alternative Paid Listing | ||||
251 | GMB Listing Optimization | ||||
252 | (10) Schedule and Publish GMB Photos and Posts | ||||
253 | (10) GMB Photo Optimization | ||||
254 | (5) GMB Q&A's | ||||
255 | (5) GMB Review Responses | ||||
256 | Website Local Optimization | ||||
257 | Add Local Points of Interest and News of Interest | ||||
258 | (5) Service Page Lite Optimization | ||||
259 | Add Niche Service Silo Page and Internal Links | ||||
260 | Local and Niche Signals | ||||
261 | (10) Image Optimization and GeoTagging | ||||
262 | (15 Hrs) Custom Signals | ||||
263 | PDF, E-Doc, and Image Sites | ||||
264 | Local Article Submissions | ||||
265 | (10) Geo Network Posts | ||||
266 | (10) Niche Network Posts | ||||
267 | DR30+ Branded Guest Post with Map Embed | ||||
268 | Brand Boost | ||||
269 | 2X (40) Brand Authority Links | ||||
270 | Signal Boost | ||||
271 | (10) Private Network Links to Brand Docs | ||||
272 | Submit Link URLs to Indexers | ||||
273 | |||||
274 | Month 8 Local Maps Boost and Custom Signals | ||||
275 | Content Creation | ||||
276 | (10) Write GMB Posts for M9 | ||||
277 | Patch/Community News Article for M9 | ||||
278 | Patch/Community News Event Article for M9 | ||||
279 | Patch/Community News Neighborhood Post for M9 | ||||
280 | Patch/Community News Signals | ||||
281 | Patch/Community News Post | ||||
282 | Patch/Community News Event Post | ||||
283 | Patch/Community News Neighborhood Post | ||||
284 | Paid Signal Creation | ||||
285 | Patch Business Listing or Alternative Paid Listing | ||||
286 | GMB Listing Optimization | ||||
287 | (10) Schedule and Publish GMB Photos and Posts | ||||
288 | (10) GMB Photo Optimization | ||||
289 | (5) GMB Q&A's | ||||
290 | (5) GMB Review Responses | ||||
291 | Local and Niche Signals | ||||
292 | (10) Image Optimization and GeoTagging | ||||
293 | (15 Hrs) Custom Signals | ||||
294 | PDF, E-Doc, and Image Sites | ||||
295 | Local Article Submissions | ||||
296 | Google News Link | ||||
297 | Local Maps Boost | ||||
298 | DR30+ Branded Guest Post with Map Embed | ||||
299 | (5hrs) Custom Signals | ||||
300 | (3) Top Ranking Listing Service | ||||
301 | Do-Follow News Release w Map Embed | ||||
302 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
303 | Signal Boost | ||||
304 | Submit Link URLs to Indexers | ||||
305 | |||||
306 | Month 9 Local Video Optimization, Stacked Signals, and Signal Boost | ||||
307 | Content Creation | ||||
308 | (10) Write GMB Posts for M10 | ||||
309 | Patch/Community News Article for M10 | ||||
310 | Patch/Community News Event Article for M10 | ||||
311 | Patch/Community News Neighborhood Post for M10 | ||||
312 | Patch/Community News Signals | ||||
313 | Patch/Community News Post | ||||
314 | Patch/Community News Event Post | ||||
315 | Patch/Community News Neighborhood Post | ||||
316 | Paid Signal Creation | ||||
317 | Patch Business Listing or Alternative Paid Listing | ||||
318 | GMB Listing Optimization | ||||
319 | (10) Schedule and Publish GMB Photos and Posts | ||||
320 | (10) GMB Photo Optimization | ||||
321 | (5) GMB Q&A's | ||||
322 | (5) GMB Review Responses | ||||
323 | Local and Niche Signals | ||||
324 | (10) Image Optimization and GeoTagging | ||||
325 | (15 Hrs) Custom Signals | ||||
326 | PDF, E-Doc, and Image Sites | ||||
327 | Local Article Submissions | ||||
328 | DR30+ Branded Guest Post with Map Embed | ||||
329 | Local Video Optimization | ||||
330 | YouTube Local Optimization | ||||
331 | YouTube Local Video | ||||
332 | YouTube Local Post and Shares | ||||
333 | Stacked Signals | ||||
334 | Google Authority Stack | ||||
335 | (10) GMB PBN Map Embeds w NAP Mentions | ||||
336 | Signal Boost | ||||
337 | (10) Social Power-Up Links | ||||
338 | (10) Citation Power-Up Links | ||||
339 | Submit Link URLs to Indexers | ||||
340 | |||||
341 | Month 10 Strategy Review, Local and Niche Signals, and Brand Boost | ||||
342 | Local SEO Strategy | ||||
343 | Quarterly Local SEO Strategy | ||||
344 | Content Creation | ||||
345 | (10) Write GMB Posts for M11 | ||||
346 | Patch/Community News Article for M11 | ||||
347 | Patch/Community News Event Article for M11 | ||||
348 | Patch/Community News Neighborhood Post for M11 | ||||
349 | Patch/Community News Signals | ||||
350 | Patch/Community News Post | ||||
351 | Patch/Community News Event Post | ||||
352 | Patch/Community News Neighborhood Post | ||||
353 | Paid Signal Creation | ||||
354 | Patch Business Listing or Alternative Paid Listing | ||||
355 | GMB Listing Optimization | ||||
356 | (10) Schedule and Publish GMB Photos and Posts | ||||
357 | (10) GMB Photo Optimization | ||||
358 | (5) GMB Q&A's | ||||
359 | (5) GMB Review Responses | ||||
360 | Local and Niche Signals | ||||
361 | (10) Image Optimization and GeoTagging | ||||
362 | (15 Hrs) Custom Signals | ||||
363 | PDF, E-Doc, and Image Sites | ||||
364 | Local Article Submissions | ||||
365 | (10) Geo Network Posts | ||||
366 | (10) Niche Network Posts | ||||
367 | DR30+ Branded Guest Post with Map Embed | ||||
368 | Brand Boost | ||||
369 | 2X (40) Brand Authority Links | ||||
370 | Signal Boost | ||||
371 | (10) Private Network Links to Brand Docs | ||||
372 | Submit Link URLs to Indexers | ||||
373 | |||||
374 | Month 11 Local Maps Boost and Custom Signals | ||||
375 | Content Creation | ||||
376 | (10) Write GMB Posts for M12 | ||||
377 | Patch/Community News Article for M12 | ||||
378 | Patch/Community News Event Article for M12 | ||||
379 | Patch/Community News Neighborhood Post for M12 | ||||
380 | Patch/Community News Signals | ||||
381 | Patch/Community News Post | ||||
382 | Patch/Community News Event Post | ||||
383 | Patch/Community News Neighborhood Post | ||||
384 | Paid Signal Creation | ||||
385 | Patch Business Listing or Alternative Paid Listing | ||||
386 | GMB Listing Optimization | ||||
387 | (10) Schedule and Publish GMB Photos and Posts | ||||
388 | (10) GMB Photo Optimization | ||||
389 | (5) GMB Q&A's | ||||
390 | (5) GMB Review Responses | ||||
391 | Local and Niche Signals | ||||
392 | (10) Image Optimization and GeoTagging | ||||
393 | (15 Hrs) Custom Signals | ||||
394 | PDF, E-Doc, and Image Sites | ||||
395 | Local Article Submissions | ||||
396 | Google News Link | ||||
397 | Local Maps Boost | ||||
398 | DR30+ Branded Guest Post with Map Embed | ||||
399 | (5hrs) Custom Signals | ||||
400 | (3) Top Ranking Listing Service | ||||
401 | Do-Follow News Release w Map Embed | ||||
402 | (20) GMB PBN Map Embeds w NAP Mentions | ||||
403 | Signal Boost | ||||
404 | Submit Link URLs to Indexers | ||||
405 | |||||
406 | Month 12 AP News Publication, Local News of Interest, and Custom Signals | ||||
407 | Content Creation | ||||
408 | (10) Write GMB Posts for M13 | ||||
409 | (4) Local Points of Interest for M13 | ||||
410 | (2) Local News of Interest for M13 | ||||
411 | Patch/Community News Article for M13 | ||||
412 | Patch/Community News Event Article for M13 | ||||
413 | Patch/Community News Neighborhood Post for M13 | ||||
414 | Patch/Community News Signals | ||||
415 | Patch/Community News Post | ||||
416 | Patch/Community News Event Post | ||||
417 | Patch/Community News Neighborhood Post | ||||
418 | Paid Signal Creation | ||||
419 | Patch Business Listing or Alternative Paid Listing | ||||
420 | GMB Listing Optimization | ||||
421 | (10) Schedule and Publish GMB Photos and Posts | ||||
422 | (10) GMB Photo Optimization | ||||
423 | (5) GMB Q&A's | ||||
424 | (5) GMB Review Responses | ||||
425 | Local and Niche Signals | ||||
426 | (10) Image Optimization and GeoTagging | ||||
427 | (15 Hrs) Custom Signals | ||||
428 | PDF, E-Doc, and Image Sites | ||||
429 | Local Article Submissions | ||||
430 | DR30+ Branded Guest Post with Map Embed | ||||
431 | Brand Boost | ||||
432 | AP News Brand Feature or Local Newspaper Link | ||||
433 | Signal Boost | ||||
434 | Submit Link URLs to Indexers | ||||
435 | |||||
436 | Month 13 Repeats Month 7/Month 14 Repeats Month 8/Month15 Repeats Month 9 etc |